As a consequence of constantly increasing hotel prices in recent years, self-catering apartment rentals have become a popular alternative for people choosing to have a holiday in Florence. You can find a two bedroom apartment to rent for the price of a two to three-star hotel double room in central Florence, well located for all tourist attractions. Many of the online travel agencies now are specialising also in offering a whole package. Such a holiday package would include a apartment rental, a rental car and pickup from the airport. UK travel agencies have found there is a great demand for bookings of vacation packages, including self-catering accommodation and cheap flights.